Teaser Trailers. The Hype Train. To quote Jeremy Irons in Batman Vs. Superman: "Thats how it starts: The fever, the rage..." The aim of these reels is to give the audience a small insight into or a brief tonal clip of the overall film. AKA: What the film is about. So why are the more recent trailers giving so much away?
The teaser for Dunkirk dropped last week with sreenings of *insert positive or incredibly spiteful description of* Suicide Squad. This is the new film from director Christopher Nolan, who you may know from his works, such as The Dark Knight Trilogy, Inception and super-sad-Matthew-McConaughey-stuck-in-space. The teaser itself for Dunkirk showed less than 30 seconds of the film itself. No story, no characters, no nothing. Just enough to give you an idea of what the film will be about and what would transpire in this new WWII epic. When it was over and the next trailer rolled, this new feeling washed over me that I had not felt in a while. A complete sense of unknown excitement. I knew nothing about the film, I don't know who is in it or anything about the story itself.
AND I LOVED IT.
Now I know what you're thinking: "Tom, calm down. It's just a teaser." "The film is more than a year away don't get too excited." But I guess I'm more aware of this problem that exists in the film industry nowadays. Too much is being shown in these trailers, a lot of stuff is being given away in these short clips. In essence:
We as a generation are being spoilt by trailers.
Let's use some examples shall we?
1) Terminator Genysis. Regardless of what you thought or felt when this soft reboot was announced, the trailer showed promise. Arnie was making a comeback, there was a bit set in the future and Sarah Connor and Kyle Reese were re-united! Yay!